http://crossmediaspecialist.disqus.com/Website with aggregated news on crossmedia trends and technologiesenMon, 02 Nov 2009 04:08:33 -0000http://www.crossmediaspecialist.nl/2009/11/02/xerox-xmpie-en-twitter/#comment-21653461<p>Hi David, thanks for sharing a little background. Would be interesting to see where people (and print in particular) will take this. Is the Twitter integration a custom edit or is it available in XMPie in general?</p>Peter van TeeselingMon, 02 Nov 2009 04:08:33 -0000http://www.crossmediaspecialist.nl/2009/11/02/xerox-xmpie-en-twitter/#comment-21652303<p>Peter, glad that you liked the campaign. XMPie is always been about integration and providing powerful cross-media marketing conversation - traditionally through print, email, sms and personalised websites. It seemed obvious to me that Twitter was where all the good conversations were happening - and integrating Twitter and XMPie seemed like a logical step.</p><p>The campaign was a test, although a successful test. Many people loved it - and it was my decision to tweet out a marketing message during the campaign to both virally extend the reach - but also to test whether people accepted this form of communication.</p><p>By following someone on Twitter you are expressing an interest in what they have to say - and this campaign immediate allowed us through the use of RURL and Twitter to talk personally to that person and bring them into the campaign conversation.</p><p>This can be used in hundreds of ways - and what is exciting now is how others will think to use this integration.</p>David BaldaroMon, 02 Nov 2009 03:05:19 -0000