DISQUS

David Baldaro · 1 month ago

Peter, glad that you liked the campaign. XMPie is always been about integration and providing powerful cross-media marketing conversation - traditionally through print, email, sms and personalised websites. It seemed obvious to me that Twitter was where all the good conversations were happening - and integrating Twitter and XMPie seemed like a logical step.

The campaign was a test, although a successful test. Many people loved it - and it was my decision to tweet out a marketing message during the campaign to both virally extend the reach - but also to test whether people accepted this form of communication.

By following someone on Twitter you are expressing an interest in what they have to say - and this campaign immediate allowed us through the use of RURL and Twitter to talk personally to that person and bring them into the campaign conversation.

This can be used in hundreds of ways - and what is exciting now is how others will think to use this integration.

Peter van Teeseling · 1 month ago

Hi David, thanks for sharing a little background. Would be interesting to see where people (and print in particular) will take this. Is the Twitter integration a custom edit or is it available in XMPie in general?